Saturday, July 28, 2012

Is Golf Coverage BORING?



Trying to get more people involved with golf has been a constant goal of mine ever since I got what is called the “golf bug”.  I have been pretty successful getting at least a handful of my friends involved by taking them to lessons or just hanging out on the range to get them started out playing. However, one constant problem I’m running into is that a lot of people consider golf boring because of what they see on television. I can see their points; watching a golf tournament on television for four consecutive days for countless hours doesn’t seem to grab your attention like a football or hockey game. No fights to watch, no screaming fans, and no half time show is what I’ve been hearing and critics tell me that what they see on television is what they basically think of the sport, boring. The question is how does the golf community tackle the problem that golf coverage is in all respects boring?











The PGA of America is trying to increase the number of golfers with the launch of Golf 2.0 but if you think about what’s going on in other sports most people turn on the television and tune into the games because they want to see the sports stars of today or future legends of tomorrow. That is what creates fans that turn around and play the sport, buy equipment, and increase ticket sales. “Tebowing”, thanks to Tim Tebow, has transcended across countless boundaries, and Sidney Crosby “The Next One” has brought countless fans to their respective sports. Is there someone in the golf world who’s taking that same level of star power to inspire new golfers? Tiger Woods used to be golf’s star. Everyone watched him grow up and break countless records but with his public demise golf has yet to bounce back and is looking for someone to fill that void if Tiger cannot be the one to do so himself. So who will be next to take the spotlight and inspire new fans into the game? Will it be Rickie Fowler or Bubba Watson? No one really knows at this point but golf definitely needs someone soon.

Another issue with television coverage is the length of the tournaments. The world we live in today is fast paced and all about right now. Golf tournament coverage lasts for hours a day and each tournament stretches over four consecutive days. The time it takes to watch the whole tournament is undoubtedly consuming and a turn off for most viewers. Changing the way the television coverage is done is not likely, but recommending to new fans of the sport to tune in on Sundays to watch the final day of the tournament usually brings on more excitement to see who takes home the trophy as well as the purse.

Finally, comparing golf to stadium sports such as football is a little unrealistic because football players play in front of tens of thousands of typically loud fans every time they step onto the field. I can’t help but think back to a moment at the 2012 U.S. Open where this moment happened with Jim Furyk. 

“Sir, in the yellow
shirt,” Furyk said, “Please put that away. Thank You.”  The golf audience was left wondering if the spectator was holding a cell phone or camera, but to have Furyk publically criticize a spectator over a cell phone or camera? You wouldn’t see that happen at a football game. No cameras, no cell phones, no home painted signs allowed in the galley at golf tournaments. Instead, you find volunteers holding the “Quiet Please” signs while spectators are forced to so much as breath loudly while watching the tournament doesn’t seem to be the most appealing time to new fans.  This is a stark difference to other sports where screaming is a part of the fan experience. Just a suggestion but ticket sales might just go up if the rules were relaxed a bit or even if “Designated Cell Phone Areas Only” were cut from the rules list.

Now, I know golf has been pretty much the same since its existence, but let’s face the facts, it might just be time for a face lift to start captivating new audiences. Finding golf’s next big star, or at least getting the old one back on track to break another record, would definitely help, and relaxing on spectators who go to the tournaments all might just help the sport out! I’m not expecting any miracles to happen anytime soon, but I know I will not stop trying to get more people on the course to get them to catch the “golf bug”!
Thanks for reading,

Tia Preece

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